#HeadOverMeals in love with food!
Our client DLF Mall of India, Noida, wanted to relaunch their food court as a separate entity and build awareness while retaining their existing brand image. They also wanted us to move away from their original family-focused target audience and target millennials and Generation Z through this campaign.
Just like fashion, food plays a major part at DLF Mall of India, Noida. Any weather, any season, any day: food brings us all together. The campaign #HeadOverMeals focused on food as a never-ending fashion statement that’s buzzing all across the year and highlights the wide range of restaurants and food outlets present at the Mall offering different types of cuisines to satisfy our customers’ taste buds.