#ChooseToChallenge and call out gender bias and inequality!
On the occasion of International Women’s Day 2021, our client DLF Mall of India, Noida, wanted to celebrate the stories of women in power.
The idea behind #ChooseToChallenge was to rejoice in the journeys of women who dared to push the barriers and go beyond the limits. Through a series of videos, we brought out the inspirational stories of such women and asked everyone to #ChooseToChallenge against gender-based stereotypes, biases, disparities and inequities, today and everyday - and make an inclusive world for everyone.