Go #BeyondTheBrand!
Our client DLF Malls wanted to highlight the many unique homegrown brands that are present at their malls across India and create a buzz around them. The client also wanted the content to be educational and inspirational.
Through a talk show, we created a series that focused on raw conversations (between the host and the guests) that are apart and beyond the brand. By focusing on up-close-and-personal interactions, we were able to bring out the interesting stories behind prominent brands such as Shantnu & Nikhil, Fizzy Goblet, Mulmul, Nicobar, and more, in order to highlight their presence.